ABOUT

Senior copywriter and content writer based in Melbourne, Australia. Skilled in writing across print, digital and social with a focus on integrated campaigns and content marketing. I am interested in content design and strategy, and creating content that inspires users throughout their journey. Knowledge of SEO, SEM, UX and more.

I have worked for ad agencies such as BBDO and DraftFCB, and in-house with clients such as Monash University and UNICEF. Portfolio includes banks, education, IT, social enterprise, FMCG and healthcare. I am also an emerging fiction writer. My debut short story collection Lake Malibu and other stories was published in 2022.